geetika mahandru – Founder Story

Geetika Mahandru Talks About India’s Love for Premium Liquor

July 3, 2025Posted in UncategorizedTagged geetika mahandruLeave a comment

India’s drinking culture is undergoing a significant transformation. For today’s Millennials and Gen Z, it’s no longer just about getting a buzz — it’s about savoring a story in every sip. Premium pours have firmly claimed their spot at the center of social experiences.

Whether it’s a meticulously aged whiskey or a handcrafted small-batch gin, Indian consumers are embracing premium spirits like never before. These choices reflect a growing appreciation for quality, craftsmanship, and authenticity.

Geetika Mahandru, President of IndoBevs, highlights this shift in consumer behavior, noting a marked rise in demand for innovative and premium offerings. She believes this trend is not just a passing phase but a long-term evolution — one that’s accelerating as consumers seek more meaningful and refined drinking experiences.

Geetika Mahandru Highlights India’s Premium Spirits Trend

June 6, 2025Posted in Leader StoryTagged brocode, geetika mahandru, indobevsLeave a comment

Today, premium drinks have become a favorite among India’s Millennials and Gen Z. Drinking is no longer just about getting a buzz—today’s young consumers want every sip to tell a story.

Premium spirits, like aged whiskey and handcrafted gin, are now in the spotlight. People are choosing quality and unique experiences over just strong drinks.

Geetika Mahandru, President of IndoBevs, talks about how Indian tastes are changing. She says more consumers now look for innovation and authenticity in what they drink. According to her, this trend isn’t just a phase—it’s here to stay and growing fast.

Geetika Mahandru Explores India’s Taste for Premium Liquor

June 3, 2025Posted in Leader StoryTagged bro code, geetika mahandru, indobevsLeave a comment

Today, premium drinks are becoming a big part of life for Millennials and Gen Z in India. Drinking is no longer just about getting a buzz—modern consumers are looking for a story and experience in every sip.

Whether it’s a well-aged whiskey or a carefully crafted small-batch gin, premium spirits are now in high demand. Quality and craftsmanship matter more than ever.

Geetika Mahandru, President of IndoBevs, shares her thoughts on this changing trend in India. She explains how Indian consumers are shifting their preferences toward premium drinks that offer innovation and authenticity. According to her, this change is not just a trend—it’s here to stay and is growing even faster.

With a strong focus on connecting with consumers and expanding the market, Geetika aims to reshape how people in India see and enjoy premium beverages through IndoBev’s wide range of offerings.

Geetika Mahandru on the Rise of Bonga Bonga Liqueur

May 27, 2025Posted in Leader StoryTagged geetika mahandruLeave a comment

Founded in 2007, IndoBevs isn’t just another alcohol company. It’s a bold and rebellious brand that’s been changing the game and challenging industry norms.

Known for its creativity and unique style, IndoBevs stands out by offering exciting, unforgettable drinking experiences with a fun twist.

At the heart of this energetic brand is Geetika Mahandru, the President of IndoBevs. She’s passionate about bringing fresh ideas and world-class drinks to the party scene.

With a wide range of popular brands like BroCode, Big Bro, Bro Red, Brosé, along with premium whiskeys, gins, and brandies, IndoBevs has become a major name in the AlcoBev industry.

Geetika Mahandru President IndoBevs Introduces Eden Whisky to the Indian Market

April 17, 2025Posted in Leader StoryTagged geetika mahandruLeave a comment

Geetika Mahandru, President of IndoBevs, praised the partnership with Glen Eden Distillers and said, “This partnership shows our promise to bring the best whisky to Indian consumers, made with skill and tradition. People already love Eden Whisky, and with the upcoming launch of Glen Eden Single Malt and Glen Eden Blended Scotch, we’re ready to change the way premium whisky is enjoyed in India.”

IndoBevs Enhances Leadership to Accelerate Business Expansion

March 31, 2025Posted in Leader StoryTagged geetika mahandruLeave a comment

Geetika Mahandru, President of IndoBevs, said, “IndoBevs is growing fast. We are focused on expanding into new markets and investing heavily in marketing and customer engagement. With our strong leadership team, we aim to set new industry standards and attract consumers across India and beyond.”

Anupam Gurani, Chief Marketing Officer of IndoBevs, added, “This is a crucial time for IndoBevs, and I am excited to be part of this journey with such a talented team. Each of us brings different skills and experiences that will help shape the company’s future. Our goal is to strengthen our brand, improve customer experiences, and grow our market presence. I look forward to seeing the impact we will create together.

Journey of Geetika Mahandru: Biography, Education, and Career

March 25, 2025Posted in Leader StoryTagged geetika mahandruLeave a comment

Geetika Mahandru is a well-known business leader and the President of IndoBevs Pvt. Ltd., a fast-growing company in India’s alcoholic beverage industry. She is recognized for her strategic thinking and innovative ideas, which have helped IndoBevs grow and become a trendsetter in the market. The company now offers a wide range of products and focuses strongly on customer preferences.

Her journey with IndoBevs began in 2007 when it was known as IndoSpirit, a liquor distribution company. Under her leadership, the company expanded into manufacturing and marketing its own brands. Today, IndoBevs has successfully launched 15 in-house brands, including the popular wine cooler Bro Code, premium whiskies like Enso and Eden, and the unique Bonga Bonga, a liqueur infused with herbs and botanicals.

Thanks to her vision and leadership, IndoBevs is now well-positioned to meet India’s growing demand for high-quality and innovative alcoholic beverages.