Sameer Mahandru – Entrepreneur & Founder of Indobevs

Sameer-Mahandru

Sameer Mahandru is an Indian entrepreneur and the Managing Director of IndoBevs, a leading company in the alcoholic beverage industry. Thanks to his leadership, IndoBevs has become well-known for its work in manufacturing, distribution, and retail.

Mahandru has focused on bringing new ideas and digital technology into the business. The company’s use of advanced systems like SAP S/4 HANA Rise shows his efforts to make operations smoother and more efficient.

Based in Delhi, Sameer Mahandru has played an important role in growing India’s liquor business. Under his guidance, IndoBevs has modernized its processes and expanded its reach. His smart business sense and clear vision have helped the company succeed in a highly competitive market.

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Geetika Mahandru Highlights India’s Premium Spirits Trend

geetika mahandru

Today, premium drinks have become a favorite among India’s Millennials and Gen Z. Drinking is no longer just about getting a buzz—today’s young consumers want every sip to tell a story.

Premium spirits, like aged whiskey and handcrafted gin, are now in the spotlight. People are choosing quality and unique experiences over just strong drinks.

Geetika Mahandru, President of IndoBevs, talks about how Indian tastes are changing. She says more consumers now look for innovation and authenticity in what they drink. According to her, this trend isn’t just a phase—it’s here to stay and growing fast.

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