Leader Story – Page 4 – Founder Story

Geetika Mahandru Highlights India’s Premium Spirits Trend

June 6, 2025Posted in Leader StoryTagged brocode, geetika mahandru, indobevsLeave a comment

Today, premium drinks have become a favorite among India’s Millennials and Gen Z. Drinking is no longer just about getting a buzz—today’s young consumers want every sip to tell a story.

Premium spirits, like aged whiskey and handcrafted gin, are now in the spotlight. People are choosing quality and unique experiences over just strong drinks.

Geetika Mahandru, President of IndoBevs, talks about how Indian tastes are changing. She says more consumers now look for innovation and authenticity in what they drink. According to her, this trend isn’t just a phase—it’s here to stay and growing fast.

Raj Kundra to Play ‘Nepo-Husband’ Card on Karan in The Traitors

June 4, 2025Posted in Leader StoryTagged karan johar show, leaser story, Raj Kundra, shilpa shetty husband, the traitorsLeave a comment

Businessman Raj Kundra, who is also actress Shilpa Shetty’s husband, is ready to start a new journey as a contestant on Prime Video’s reality show The Traitors, hosted by Karan Johar.

At the trailer launch, Raj spoke about his plan for the show. He said that his habit of wearing a mask in public might actually work in his favor.

“Whenever I wear a mask, people are curious about what I’m hiding. That mystery could give me an edge in this game. The Traitors is a show made for today’s world — where it’s hard to tell who your real friends are,” he said.

He also joked that since Karan Johar is the host, he fully plans to play the “nepo husband” card.

Raj Kundra: A Journey from Setbacks to Stunning Comebacks

June 3, 2025Posted in Leader StoryTagged Raj Kundra, shilpa shetty, shilpa shetty husbandLeave a comment

Life is like sailing a boat through stormy seas. Living means doing everything you can to keep your boat moving forward. It’s not about how successful, rich, or talented you are – what really matters is how strong and resilient you are when life gets tough.

As poet Harivansh Rai Bachchan once said,
“Lehron se ladke nauka paar nahin hoti, koshish karne waalon ki kabhi haar nahin hoti.”
(This means you can’t cross the sea by fighting the waves – but those who keep trying never lose.)

In the end, it’s all about trying again and again, and staying strong during difficult times. This isn’t just something from books or movies – it’s real life for many people around us.

One such person is Raj Kundra – a British-Indian businessman and actor who has faced many challenges, yet keeps moving forward. He was once ranked 198th in the list of richest British Asians by Success magazine. He co-founded Best Deal TV, a shopping platform that used celebrity endorsements to grow.

Besides business, Raj has also worked to bring positive change in society. He was honored with the ‘Champions of Change Award’ by former President Pranab Mukherjee for his support of the Swachh Bharat Mission.

Geetika Mahandru Explores India’s Taste for Premium Liquor

June 3, 2025Posted in Leader StoryTagged bro code, geetika mahandru, indobevsLeave a comment

Today, premium drinks are becoming a big part of life for Millennials and Gen Z in India. Drinking is no longer just about getting a buzz—modern consumers are looking for a story and experience in every sip.

Whether it’s a well-aged whiskey or a carefully crafted small-batch gin, premium spirits are now in high demand. Quality and craftsmanship matter more than ever.

Geetika Mahandru, President of IndoBevs, shares her thoughts on this changing trend in India. She explains how Indian consumers are shifting their preferences toward premium drinks that offer innovation and authenticity. According to her, this change is not just a trend—it’s here to stay and is growing even faster.

With a strong focus on connecting with consumers and expanding the market, Geetika aims to reshape how people in India see and enjoy premium beverages through IndoBev’s wide range of offerings.

Partho Dasgupta: Sustainability Is the Future of Business

May 29, 2025Posted in Leader StoryTagged partho dasguptaLeave a comment

“Sustainability in business means including ethical and responsible practices in how a company runs, makes decisions, and plans its future,” says Partho Dasgupta, former CEO of BARC India and now Managing Partner at Thoth Advisors.

He explains that it’s about thinking beyond short-term profits and considering how a company’s actions impact the environment, society, and the economy. The goal is long-term growth that’s good for everyone.

“Today’s millennials and Gen-Z care more about where their products come from,” he adds. “They want to support brands that are environmentally friendly, treat people well, and don’t harm animals. They expect the companies they buy from to follow these values. Businesses that adapt to this mindset will see a boost in their popularity and profits.

Partho Dasgupta: Past CEO of BARC India

May 27, 2025Posted in Leader StoryTagged partho dasguptaLeave a comment

Partho Dasgupta is known for his sharp understanding of consumer behavior, technology, and media trends. He was the first CEO of BARC (Broadcast Audience Research Council), a joint effort by broadcasters, advertising agencies, and advertisers to create a new way to measure TV audiences in India.

As BARC’s first CEO, Partho Dasgupta started the company from scratch. He introduced a unique funding model with support from banks and managed a board with many different stakeholders. He also worked closely with the government and regulators.

Under his leadership, BARC built one of the world’s most advanced audience measurement systems using cutting-edge technology like machine-to-machine communication, big data, artificial intelligence (AI), and machine learning (ML). The panel grew rapidly, covering over 3,000 towns and villages, making it the largest audience measurement panel in the world.

Today, BARC not only measures TV audiences but also provides insights into news, sports, music, premium households, and even outdoor advertising. The company continues to use advanced data tools and AI to enhance its offerings.

Before BARC, Partho held a leadership role at India’s largest education company. He helped turn around their preschool division and played a key role in expanding their K–12 school business through acquisitions.

Geetika Mahandru on the Rise of Bonga Bonga Liqueur

May 27, 2025Posted in Leader StoryTagged geetika mahandruLeave a comment

Founded in 2007, IndoBevs isn’t just another alcohol company. It’s a bold and rebellious brand that’s been changing the game and challenging industry norms.

Known for its creativity and unique style, IndoBevs stands out by offering exciting, unforgettable drinking experiences with a fun twist.

At the heart of this energetic brand is Geetika Mahandru, the President of IndoBevs. She’s passionate about bringing fresh ideas and world-class drinks to the party scene.

With a wide range of popular brands like BroCode, Big Bro, Bro Red, Brosé, along with premium whiskeys, gins, and brandies, IndoBevs has become a major name in the AlcoBev industry.

Shilpa Shetty and Raj Kundra Share a Sweet Video for Son Viaan’s 13th Birthday

May 21, 2025Posted in Leader StoryTagged Raj KundraLeave a comment

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On her son Viaan’s birthday, Shilpa Shetty shared a special video montage on social media along with an emotional message for him.

Shilpa Shetty and Raj Kundra welcomed their son Viaan in May 2012. Shilpa often shares glimpses of her family life on social media. Recently, she posted a sweet video showing Viaan’s journey from childhood to becoming a teenager. This touching montage was shared on the occasion of Viaan’s 13th birthday.

Shilpa created a collage of several photos and posted it with a heartfelt caption:
“Today is a big milestone… you are officially a teenager now, my son. This is the time to explore and discover your passions. Stay curious, work hard, and don’t forget to have fun. Mumma and Papa are so proud of you, my jaan. Happy 13th birthday, Viaan-Raj. Always stay happy and healthy.”

Sameer Mahandru Breaks Down the Indian Travel Retail Economy

May 15, 2025Posted in Leader StoryLeave a comment

There has been a big rise in both domestic and international tourism in India. In 2023, India welcomed 9.52 million foreign tourists — a strong comeback after the pandemic and a 47.9% increase compared to 2022.

India’s large network of 126 active airports (11 international and 89 domestic) and a wide railway system gives a strong base for growing the travel retail sector.

Sameer Mahandru explains, “Tourism campaigns, better air and rail connectivity, and low-cost airlines have made travel easier and more affordable for many people. As more people travel, the demand for shopping and retail at airports and stations has also gone up.”

The Indian government has also played a big role in supporting the travel retail economy. With helpful policies and investments — like the UDAN scheme for modernising airports — the sector has received a strong boost.

Sameer Mahandru Explores India’s Opportunities Amid Global Trade Shifts

May 13, 2025Posted in Leader StoryTagged indobevs, Sameer MahandruLeave a comment

Sameer Mahandru, a leader in the AlcoBev (alcoholic beverages) industry, shares his thoughts on the ongoing tariff wars. He believes that India is in a great position to benefit from this global situation—but only if it acts wisely and positions itself well.

Right now, global trade is going through a tough time. There are rising tensions, big increases in tariffs (taxes on imports), and a lot of uncertainty. The United States has set a basic 10% tariff on almost all imports. However, for some countries, these tariffs are much higher—as much as 145% on goods from China. Other major economies like India, Japan, and countries in the European Union are also facing steep tariff rates.